You must be 18 years or over to read this remarkable case study.

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Murray Watt
Creative Director

One of advertising’s truly nice guys, Murray has come on board after a legendary 16 years as CD at DraftFCB. Call him Muzz – everyone else does.

An award you win without entering. It’s based on interviews NBR do during the year, with various business leaders, asking what work has made an impression and which agencies they’re watching. It is therefore something we are really proud of — particularly winning the award two years back to back.

Nikki Ravlich /
Lizzie McCollum
Community Managers

Both fresh to this industry and cutting their teeth at Shine, Lizzie and Nikki make sure our brand communities are kept happy and engaged.

Welcome to House of Travel; the newest addition to the Shine roster of New Zealand brands. We’re looking forward to working with them.

Another award we didn’t enter (to be fair, we’re not that big on entering awards) but were awarded anyway by AdMedia. It seems we were the agency their judges were watching — they were impressed by our “non-traditional, multi-faceted approach”.

Annabelle Pitkin
Account Director

Our chairman gave Annabelle her first agency job a decade ago and she's spent the last 6 years running pan-European brands out of London. Annabelle's a Group Account Director looking after GE Money and Bay Audiology.


New Zealand’s fastest growing motor vehicle brand parked its digital self at Shine in 2012.

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James Hall

James Hall has recently taken up his position as Chairman of Shine. Other chairs James has sat in over the years include those of Managing Director of Saatchi & Saatchi NZ, CEO Saatchi & Saatchi London, Chairman Saatchi & Saatchi Europe.

Purple Pin

Yes, we have a purple pin. Shine’s design work on all facets of the Mac’s brand was recognised by the Designers Institute of New Zealand. We also have gold pins, but the purple is more rare and our preferred pin.


Based in Sweden, Hyper Island is the world’s leading digital university. Recently 9 Shine staff were treated to a 3 day Hyper Island master class. We were so impressed that we’re planning to get these fascinating futurists back to speak to the whole agency team.

Shine takes Mac’s fizzy for grown-ups into Australia

The successful launch of Mac’s non-alcoholic range in New Zealand has seen the range rolled out across the Tasman. The outdoor poster launch campaign is the Australian public’s first exposure to the irreverent Mac’s brand personality and they seem to like it.

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