One of advertising’s truly nice guys, Murray has come on board after a legendary 16 years as CD at DraftFCB. Call him Muzz – everyone else does.
An award you win without entering. It’s based on interviews NBR do during the year, with various business leaders, asking what work has made an impression and which agencies they’re watching. It is therefore something we are really proud of — particularly winning the award two years back to back.
Nikki Ravlich /
Both fresh to this industry and cutting their teeth at Shine, Lizzie and Nikki make sure our brand communities are kept happy and engaged.
Mat Tizard Creative Technologist
Mat (with one t) is the brains behind some of New Zealand’s most innovative apps and tech-driven campaigns. We’re lucky to have him onboard in the new role of Creative Technologist.
Welcome to House of Travel; the newest addition to the Shine roster of New Zealand brands. We’re looking forward to working with them.
Another award we didn’t enter (to be fair, we’re not that big on entering awards) but were awarded anyway by AdMedia. It seems we were the agency their judges were watching — they were impressed by our “non-traditional, multi-faceted approach”.
Our chairman gave Annabelle her first agency job a decade ago and she's spent the last 6 years running pan-European brands out of London. Annabelle's a Group Account Director looking after GE Money and Bay Audiology.
James Hall Chairman
James Hall has recently taken up his position as Chairman of Shine. Other chairs James has sat in over the years include those of Managing Director of Saatchi & Saatchi NZ, CEO Saatchi & Saatchi London, Chairman Saatchi & Saatchi Europe.
Yes, we have a purple pin. Shine’s design work on all facets of the Mac’s brand was recognised by the Designers Institute of New Zealand. We also have gold pins, but the purple is more rare and our preferred pin.
Digital Creative Director
New Digital CD Matt Barnes has spent the past 10 years at the pointy end of digital and interactive in the UK and Australia. We're stoked to have him on board at Shine.
Based in Sweden, Hyper Island is the world’s leading digital university. Recently 9 Shine staff were treated to a 3 day Hyper Island master class. We were so impressed that we’re planning to get these fascinating futurists back to speak to the whole agency team.
Jen van Blerk
Originally from South Africa, Jen is a packaging and branding specialist heading up the design studio at Shine.
Shine takes Mac’s fizzy for grown-ups into Australia
The successful launch of Mac’s non-alcoholic range in New Zealand has seen the range rolled out across the Tasman. The outdoor poster launch campaign is the Australian public’s first exposure to the irreverent Mac’s brand personality and they seem to like it.
Speight's goes to New York
To bring to life “Knowing what matters” and give the Speight’s brand a more contemporary storyline, we introduced a 21st century Southern Man living and working his OE in the concrete jungle of Manhattan. The launch commercial features an original soundtrack by local band Little Bushman.