Problem

Hugely competitive ute category, with two huge spenders in the market. Isuzu was a small player with big ambitions.

Approach

We took a digital first strategy to build a highly engaged database of leads. We fed that database with engaging digital content, and this culminated most recently in the Good Bastards campaign which encouraged Isuzu owners to trade their D-Max in for a new one and give someone else a turn. We now have a hugely engaged and involved database of over 100,000 potential and existing customers, and are driving record levels of sales for Isuzu. In fact one in three Isuzu sales come direct from this activity