Problem

Without the deep marketing pockets of Sky or Netflix, Lightbox largely relies on international video assets supplied by the big studios to push out in digital channels and attract viewers. This works well to a level, but it doesn’t allow Lightbox to localize the content and ‘own’ the show in NZ.

Approach

To supplement the international assets, we look to generate social media ideas that explore the themes of each new show to drive a deeper engagement with customers. These ideas allow participation and conversation in a highly cost effective way, specifically leveraging the strengths of each social platform.