Problem

A distant second in branded milk. Hammered by private label milk. But with an opportunity to differentiate through a product innovation.

Approach

We redeveloped the Meadow Fresh brand from scratch through a 5 day Shine sprint process. During that time we developed a new brand purpose in “Growing Goodness” and a communications platform”Love the Good”. We implemented this platform through all communications and packaging. As a result, purchase frequency doubled and market share decline turned into growth.