Problem

Sanofi Consumer Healthcare is one of the largest consumer healthcare businesses in Australia and New Zealand with a diverse portfolio of vitamin, mineral and supplements (VMS), over-the counter (OTC), and personal care brands. They were looking for a trans-tasman design and packaging solution.

Approach

Based primarily in Brisbane, we established a programme of activity to seamlessly transition the previous internal Sanofi Art Studio to our Shine retail studio – servicing the Client needs from both AU and NZ, without any disruption to any marketing and/or regulatory communications and packaging design.

The result: a trans-Tasman retail studio delivering across a number of SKU’s and almost 2,500 artwork related jobs delivered over a 2-year period.