Problem

Rallying 5000 staff behind one brand purpose isn’t easy. Especially when it’s a lofty one about unleashing New Zealand’s potential.

Approach

We wanted to make achieving potential a tangible thing. Something all Spark people could contribute to every day.

The idea, Little Victories.

Everyone at Spark is capable of creating little victories for customers everyday in all kinds of ways. We rallied Spark people behind this idea.