Problem

Triton Hearing is a little known hearing brand, second to Bay Audiology and struggling for a point of difference.

Approach

As you get older, your world gets smaller. Feelings of isolation and uncertainty increase. We wanted to play the role of restoring a sense of connection and community for these people.

The idea, Triton Stories.

Triton has become a collector and repository for great memories at the center of a community that appreciates a shared history.