At our heart, we are business people with a core competency in strategy and creativity. We work extensively with entrepreneurs and venturing departments to help escalate ideas into valuable businesses.

In conjunction with Shine’s co-founder Lucien Law, Shine developed a range of new hospitality concepts for Auckland, including Seafarers, Ostro & Ebisu. Lucien left Shine in 2017 to become the founder and CEO of Savour Group.


Escalation process

Our escalation process and workshops are designed to rapidly build out ideas and propositions into market-ready companies. We help develop an understanding of markets and consumers, designing offerings, goal setting and distribution strategies.

“Fast. Smart. Incredibly creative. There could be no better partner for a business like ours. So much so that we have gone into business together in an exciting new venture. That’s how impressed we are.”

Nick Mowbray – CEO, Zuru


A new concept for Auckland; a private members club designed for the younger arts and design community.


An award-winning content and experiential studio. Shine is a partner in this business.


We partnered with Savor Group to develop and launch a new high-end Japanese dining experience in Auckland’s Britomart precinct.


We partnered with an existing client to launch a new marketing automation business.


We developed the concept, brand and experience for a modern brasserie in Auckland, with the top chef Josh Emett at the helm.


We partnered with Hue to develop and launch a new hair colouring offering.

The Shaky Isles

A café concept that we developed for the Pack Group, one of NZ’s most successful café and bar owners.