More than just a blip
We’ve found (like no doubt most agencies have) that more and more briefs coming into the building no longer have TV as the assumed channel of choice. There are a lot of misconceptions about this shift, but we believe that this new world will open up more opportunities to connect and build value with audiences. Here are some of the common misconceptions we hear:
“We don’t have a big budget, so its a social only brief”
Why do we devalue social advertising compared to cinema, TV or outdoor? Yes, the pixel size may be smaller, but many a company have built up their brand and revenue just by using social advertising. In just 13 months, Koala mattresses went from $0 in revenue to 13 million. The key to their success was how they flooded Facebook and Instagram with social-first content.