Problem

People currently think of Genesis as a leading brand, & one that is future focused and innovative.
Our next brand evolution was designed to build more of an emotional connection with Genesis.

Approach

Everything is energy and Energy is EVERYTHING.  We launched the idea by telling a story about the magic of energy through the innocent eyes of a child.   The girl’s sense of discovery of the world around her allows us to bring to life the magical sense of wonder and imagination of energy, reminding us how important it is in our lives. We then invite NZ to come on the journey, & reimagine energy – with us.