Problem

Lightbox often relies on international video assets supplied by the big TV and Movie studios to promote through digital channels and attract viewers. This works well, but makes it restrictive for Lightbox to be able to localise the content and ‘own’ the show in NZ

Approach

To supplement the international assets, we look to generate social media ideas that explore the themes of each new show to drive a deeper engagement with customers. These ideas allow participation and conversation in a highly cost effective way, specifically leveraging the strengths of each social platform.