Problem

Lightbox often relies on international video assets supplied by the big TV and movie studios to promote through digital channels and attract viewers. This works well but it makes it difficult for Lightbox to be able to localise the content and ‘own’ their content offering in NZ.

Approach

To supplement the international assets, we established the idea of Big Cinema at Yours for Lightbox Movies.

“We were looking a fun and distinctive way to launch our new movies service to NZ, and our Moth people speak to movie fanaticism, and the fact that everyone, no matter who they are will want a piece of the action. Even film fan-boy Moths, who are hopelessly attracted to the light of Lightbox”

Danielle McNaughton, Marketing Director, Lightbox.