Meadowfresh are a distant second in branded milk and were being hammered by private label milk. We saw an opportunity to differentiate through a product innovation.


We redeveloped the Meadow Fresh brand from scratch through a 5-day Shine sprint process. During that time we developed a new brand purpose in “Growing Goodness” and a communications platform “Love the Good”. We implemented this platform through all communications and packaging. As a result, purchase frequency doubled and market share decline turned into growth.