Problem

Spark has a relationship with almost half of all New Zealand businesses; 90% of which are small business. They provide a full range of digital services to these businesses but were still often seen as a large corporate telco. We wanted New Zealand to understand the role that Spark can and does play in making New Zealand businesses of every size run smoothly.

Approach

We developed a strong and simple proposition for Spark business, one which encompasses all elements of their offering. We set out to help Kiwis find their business edge. From providing digital know-how with localised personal support, to leading offers, thought leadership, and expertise.

Everything Spark do in the business space is geared around helping the 500,000 New Zealand businesses find their edge in the digital world.