Problem

IoT can transform some businesses and add real value to the productivity and bottom-line of others.  However, while many had heard of IoT, the acronym itself  was all they really knew about it.

Approach

We created a campaign to add meaning to the dry IoT acronym, so businesses could understand quickly some of the benefits, and how it might impact them. And, critically, we got them excited.

‘The Internet of Awesome Things’ is a long-play platform that can be easily adapted to new technologies and products. For the launch, as well as print and social.

We recommended and produced a podcast series. The “Internet of Awesome Things’ podcast engages with a curious business audience and dives into a different aspect of IoT in each episode, with input from Spark people and industry experts.