Problem

Triton Hearing is a challenger brand in the Audiology and was needing to land a point of difference.

Approach

As you get older, your world gets smaller. Feelings of isolation and uncertainty increase. We wanted to play the role of restoring a sense of connection and community for these people. The idea, Triton Stories. Triton has become a collector and repository for great memories at the centre of a community that appreciates a shared history.