Case Study
FMCG
Retail
Brand
Development
Digital
Strategy
Hopt Soda
One in five people opt out of alcohol regularly for health or lifestyle reasons. However the non alcoholic market offering was either too sweet, too boring or too childish.
Industry
FMCG
Retail
Services
Brand
Development
Digital
Strategy
Expertise
Working with Lion, we developed a new concept in non-alcoholic drinks; Höpt Soda.
An innovative production process – the only non-alcoholic drink to use hops, along with the development of interesting adult flavours saw Höpt quickly become a favourite of drinkers looking for something a little different.
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