Baby Bunting Supporting New Zealand families, every step of the way
Launching a much loved Australian retailer into the New Zealand market
Baby Bunting has been the leader of the baby goods category in Australia for many years. When expanding into New Zealand they came to Bastion to develop a creative campaign tailored to the local market that communicated the brands key pillars of legendary service, a massive range of trusted brands and all at everyday low prices.
Becoming a parent, or welcoming an additional member to the brood, can be an overwhelming time and Bastion devised the creative campaign to let Kiwi families know that BabyBunting would be there to lend a helping a hand by providing all their baby needs at the one destination. From targeted social and outdoor, to digital, to store experience the campaign drove a sense of anticipation and excitement while making sure the care, support and knowledge that Baby Bunting team members provide shone through.
