Tower The Astronaut Moves In with Tower’s Home Insurance Campaign

In the latest instalment of Tower’s Home insurance campaign which builds off the ‘one minute, the next’ creative platform, we see the return of the astronaut who crashed into a Kiwi couple’s living room ceiling. In the next part of the series, the couple has adopted the astronaut and realised they now need more space so go on the hunt for a new home. Using Tower’s Risk Rating tool, they're able to get a customised house insurance quote based on the flood and earthquake risk rating of the property, showing that Tower is there to help protect them from the future.

Chief Creative Officer at Bastion Shine, Rich Maddocks said, “When you’re lucky enough to create a stand-out character you don’t turn your back on it. The idea of seeing the astronaut and this couple enter cohabitation felt like such a rich vein to mine. Here’s to the three of them having a long and happy life together.”

We drew on our expertise in-house with production arm Bastion Make to produce the campaign, alongside the incredibly skilled director Florence Noble and an A-list film crew. Now her 3rd Tower campaign, Florence takes Tower’s lovable astronaut character to the next level whilst showcasing that Tower understand that when it comes to home insurance, every home is unique.

Bastion Make’s Content Photographer was along for the ride, grabbing social and OOH content as the campaign was produced.

Strategy, Creative & Design by Bastion Shine
Directed by Florence Nobile, production by Bastion Make.
Media by MBM.