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Tip Top What’s the best that could happen?

What's the best that could happen?
What's the best that could happen?

Nostalgia was no longer enough

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FMCG
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Advertising
Content Creation
Development
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Tip Top is an iconic Kiwi brand that over the years has slowly begun to lose its relevance to younger audiences; “The ice-cream in Nanna’s freezer.”

‘What’s the best that could happen?’ is the creative platform that captures the unique feeling of optimism you experience after a scoop of ice-cream. A call to arms to challenge and inspire New Zealanders to get out of their comfort zone and grab life by the cone.

Tip Top
TIP TOP
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