Case Study
FMCG
Retail
Brand
Development
Digital
Tip Top What’s the best that could happen?
How we made Kiwis more loyal to ice cream (yes, that’s possible).
Industry
FMCG
Retail
Services
Brand
Development
Digital
Expertise
Tip Top is the iconic Ice Cream brand that is competing in its own backyard against international giants with equally giant budgets.
Tip Top asked us to find a way to compete with these budgets using innovation and capitalising on their loyalty.
So, we built a closed-loop, cashless commerce system that allows for HQ, Dairy’s and the Customer to participate in competitions and challenges, in a nimble, digital way.
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